Judgments about cost
effectiveness are based upon scrutiny of the relationship between costs and
effects.
In education,
judgments about cost-effectivness are likely to err because costs and effects
cannot be easily measured. Indeed, it is not clear precisely which costs and
effects should be included in attempts to make these judgments, as many writers
over the past twenty years have commented (e.g. Benson, 1961; Vaizey, 1962).
With so much uncertainty surrounding both costs and effects, it is hardly
surprising that educational cost-effectiveness is regarded as difficult to
judge. In turn, changes in cost effectivness after the introduction of new
educational media may be hard to mearsure.
Consider first the
costs of formal education conducted in traditional institutions such as schools
and colleges. Sheultz(1963) recommends that analysis should include not only
direct costs (e.g teachers, salaries, materials, supplies, maintenance costs)
but also imputed costs (e.g value of tax exemption on school buildings, value
of services, such as fire protection, provided free by government and, in some
circumstances, even the value of earnings forgone by. students). In fact, few
studies in a forth- coming Johns Hopkins volume (perraton, inpress) sometimes
mention such costs but usually do not attempt to assess or include them.
Similarly, opinions
differ regarding costs of non-formal education conducted outside traditional institutions.
Adults participating in a voluntary information technology education project
may well have widely varying levels of education and of knowledge of IT. Should
these variations, be taken into account in determining costs? A project using
radio to teach people in rural areas may be costed without reference to the
cost of the transmission network or of the time of local unpaid animators.
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